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The first automatic watch is a milestone. Here is how to get it right — from someone who has built over 12,000 of them. After 12 years of hand-assembling custom automatic watches and shipping to 12,868 buyers worldwide, I have noticed something consistent about first-time automatic watch buyers. They ask...

Two movements. One letter of difference. But the NH34 and NH35 are built for completely different purposes — and choosing the wrong one is a mistake that is hard to undo. After 12 years of building custom watches with both movements and shipping to 12,868 buyers worldwide, I have seen...

The question I get asked more than any other: what exactly is a Seiko mod watch — and is it legitimate? After 12 years of building custom watches and shipping to 12,868 buyers worldwide, I have answered this question thousands of times. In emails, in comments, in person. And I...

I have built hundreds of chronograph watches over 12 years. Here is what I have learned about finding a genuinely good one for under $300. The chronograph is one of the most satisfying complications in watchmaking. The pushers, the sub-dials, the sweep of the central seconds hand — there is...

After 12 years of hand-assembling custom timepieces and shipping to 12,868 buyers worldwide, I get asked the same question more than almost any other: what is the difference between the VK64 and the NH35? It is a genuinely good question. Both movements power some of our most popular watches. Both...

A great everyday watch has to earn its place on your wrist. It needs to handle the commute, the desk, the gym, and the occasional dinner without looking out of place at any of them. It needs to be robust enough to take a knock, legible enough to read at...

A well-built Seiko mod is a precision instrument. Treat it with the same respect you'd give any quality mechanical watch and it will reward you with years — potentially decades — of reliable service. Neglect it, and even the best movement will let you down. This guide covers everything you...

Buying your first dive watch is one of the most satisfying decisions a watch enthusiast can make. A proper dive watch is a tool — built to perform under pressure, legible in low light, and robust enough for daily wear. But with hundreds of options across every price point, how...

You've found a Seiko you love — but then you discover the mod community. Suddenly there's a version with a sunburst dial, a sapphire crystal, and a vintage-inspired bezel that looks like it belongs in a naval officer's kit bag. So which do you choose? And what exactly separates a...

If you've spent any time in watch enthusiast communities — on Reddit, YouTube, or in collector forums — you've likely come across the term Seiko mod. These custom timepieces have built a devoted following among collectors who want something more personal than a production watch, without the six-figure price tag...